Standing out with eBay’s Best Match Results

 

Best Match has been around for a while now. There are a number of ways to stand out and boost your rankings to appear higher in eBay search results – raising the bar for more successful sales.

From eBay:
http://pages.ebay.com/help/sell/searchstanding.html

Best Match is the standard sort order for search results. It evaluates items and sellers based on a number of factors that are important to buyers, including how well the item matches what the buyer’s looking for, its price and shipping cost, and the seller’s track record. If you’re a seller, there are important things you can do to bring your listings closer to the top of the search results.

You’ve probably mastered a few of the key steps that eBay suggests, such as:

? Write an effective item title
? Select relevant categories
? Add as many item specifics as possible

This last step may be something we’ve all skipped. Ultimately –  it really shouldn’t be left out:

? Use product details from eBay’s Catalog: http://pages.ebay.com/help/sell/prefilled-information.html?

If the item you’re listing is associated with a product in our catalog, you’ll be prompted to search for the product using a unique identifier-such as an ISBN for a book, a manufacturer’s part number for an MP3 player, or a keyword such as a brand or product name. If your item matches a product in our catalog, you’ll be offered product details and a stock photo for your listing. Be sure to select the product that accurately describes your item.

While this is only one piece of standing out in eBay’s search results, it’s crucial to nail down these beginning steps in each and every listing. Be sure to read up on how to improve your search standing. This will in turn boost your Detailed Seller Rating to ensure that you stay on top of the results!

sell selling ebay
sell selling ebay

sell selling ebay sell selling ebay sell selling ebay sell selling ebay sell selling ebay

sell selling ebay

Recession Proof Your Ecommerce Business

My co-author Jenn recently advised eBay sellers to diversify in order to recession proof their eBay businesses.

I’m not an eBay expert, but I imagine that with the built in audience at eBay, diversifiying is sound advice.

But will this work for a small ecommerce business? Probably not.

Unless you’re a Fortune 500 company, there’s a good chance that you can afford to diversify effectively and compete on quality (as opposed to lowest cost).

My advise to small business owners is to focus in on the one (or two related) things that you’re great at.

If you sell an amazing baby sling, don’t try your hand at cloth diapers and baby clothes as well. Focus your efforts on branding and marketing your sling.

When the economy is better and people are spending more money, then you can look at selling complementary items.

What have you done that has helped your small business in this economy?

sell selling ebay
sell selling ebay

sell selling ebay sell selling ebay sell selling ebay sell selling ebay sell selling ebay

sell selling ebay

eBay Announces Major changes To PowerSeller Program, DSRs, Unpaid Item Disputes and Search

Most of the changes will not take place until September 22 with others coming in October

Last year eBay announced that they would give sellers more time to adjust their business to changes on the platform. This is the second planned announcment of 2009.  Normally I list the new changes with my comments, but this one caught me on vacation, so I am just going to list the changes and I will save my analysis for my newsletter that will be out later this week. If you don’t get the newsletter, you can subscribe for free here.

Here is the text of eBay’s announcement:

    1. Rewards for sellers delivering great buyer experiences
    2. New way to look at DSRs
      • Avoid getting low DSRs-1s and 2s. Buyers have different ideas about what constitutes a high rating, but most leave a 1 or a 2 only when they experienced a significant issue with their transaction. eBay will be shifting focus from average DSRs to the number of low DSRs as a more accurate measure of customer satisfaction.
      • Only domestic DSRs will count toward requirements for eBay.com. International transactions can be subject to factors outside a seller’s control and we want to make sure sellers can expand globally without undue impact to their standing on eBay.com.
    • PowerSeller program update: rewarding quality over quantity
      • Starting in October, a new eBay top-rated seller status will be added to the PowerSeller program to recognize and reward sellers providing great buyer experiences based on the new way to look at DSRs (very few 1s and 2s). eBay Top-rated sellers will receive the highest PowerSeller Final Value Fee discounts (20%), increased visibility in search results for Fixed Price listings, exclusive access to purchase Featured First and a prominent Top-rated seller badge on item pages. The Top-rated seller badge will be tested in search results pages this summer. The current PowerSeller icon will no longer be displayed on buyer-facing pages including item pages.
      • All sellers with 100 or more annual transactions and at least $3,000 annual sales who meet the requirements for Top-rated seller status will be invited into the PowerSeller program and can start receiving Top-rated seller benefits in October.
      • Next April, the PowerSeller program will also include a requirement for sellers based on the new way to look at DSRs (very few 1s and 2s). PowerSellers that don’t have Top-rated seller status will get 5% Final Value Fee discounts.
      • Meanwhile, the current PowerSeller discount structure will continue until April 1, 2010 to give sellers 8 full months to keep their current discounts while they adjust business practices to qualify for the new Top-rated seller status.
    • New minimum standards for all sellers:
      • Starting in October, there will be a new minimum standard for all eBay sellers based on the number of low DSRs (1s and 2s) received. The minimum standard will be stricter in April, 2010.
      • A new Selling Practices policy will define guidelines for professionalism and accuracy in all aspects of listings and transactions.
      • Optional buyer charges for shipping insurance will no longer be allowed. Sellers can still buy shipping insurance and add the cost to the item or shipping price.
    • Updates to the Seller Dashboard: You can now see a snapshot of your low DSRs (1s and 2s) and standing toward the new Top-rated seller requirements updated monthly through a link at the top of your Seller Dashboard. In September, you will be able to see daily updates.

      1. Enhanced search presents more relevant listings
      2. Best Match, eBay’s default sort order, will look at listing’s recent sales in relation to the number of recent impressions it received as a key factor for Fixed Price listings. An "impression" is any time a buyer sees a search results page that includes the listing.

    • In addition, single quantity and newly listed Fixed Price items will be given exposure in Best Match even though they have no sales history. These listings will be given initial impressions based on the performance of similar listings. This change will improve the exposure of new Fixed Price listings that are relevant to buyers.
    • Auction-style listings will still get a boost in exposure as they are about to end. To keep auctions enticing, Auction with Buy It Now listings will be required to have a BIN price at least 10% higher than the auction start price.
    • A new Search Visibility tool will help you evaluate how your Fixed Price and auction-style listings are performing in search results.
    • Several features will be discontinued including Featured Plus, Border, and others to save you money and keep the focus on relevance.
    • Product pages are rolling out to more buyers, so list with product details to make sure your listings are included. Also, eBay will start selecting sellers’ photos for inclusion in the eBay product catalog on September 1. If your photo is chosen, your user ID and a link to your profile page will appear on the product page. If you’d prefer not to have your pictures selected, opt out no later than August 31.
    1. Easier, more profitable selling on eBay
    2. Faster recourse for unpaid items. A streamlined process will cut the resolution time in half. We are also working on a new automated option that will make the process even more efficient, cut the time to resolution to as little as 8 days and block negative feedback when a seller opens a claim and a buyer doesn’t pay. This automated option will be tested in late September and our goal is to gradually make it available to all sellers by the holidays.
    • eBay dispute resolution for buyer claims is expanding to more buyers to make the process faster and easier for sellers and buyers.
    • Buyer communications will be faster and easier to manage with enhancements to My Messages and streamlined post-transaction emails.
    • Get more control over international ship-to locations. You’ll have the same ship-to choices you have now, plus you’ll be able to specify countries you do not want to ship to.
    • Upload tracking and delivery confirmation numbers for more shipping carriers.
    • Editing listings, even multi-quantity listings with a sale and listing descriptions, will be faster and easier.
    • New Selling Manager applications boost efficiency for sellers of all sizes-try them free!
    • Category and Item Specifics changes are now consolidated with the rest of updates. Find out if there are changes to your categories.
    • Stores subscribers-now you can put all your Fixed Price listings on vacation.
  • See Also

    Start Taking Uplifting Pictures For Your eBay Business

    sell selling ebayPictures can have the effect of enhancing your eBay items. Have you ever seen 2 auctions for same item, but noticed by the end of both auctions one item ends at a higher price. Several ideas can be suggested to make your next item have more of an uplifting picture.

    Are you wondering how can you take that uplifting picture?

    Researching your target market is always important in everything you sell online. Before submitting your listing check to see how the items are selling. What are your competitors selling their items for; check everything they offer. Such as different shipping items, specials or combining shipping options, and check to see what other items they sell in their store. By looking at other websites you will get an idea of what can be listed, a guideline of prices and you can see how they take pictures of each item. Some will show pictures with great detail and some are just a quick snapshot. You may have a question in your mind asking what are they even selling? Keep in mind that you want to make your listing clean cut to enhance your item and present the buyer with a reason why they have to place their bid. Try to use a light colored background for most items, you will notice this helps create an uplifting picture and the main focus is on the clothing item.

    After grasping the idea of what you need to do, how do you overcome?

    Picture taking is not just based upon what features your camera has.  Buying an expensive camera may help, but there are several ways you can help create an uplifting photo session in your own home. Here is what you need:

    1) A couple sheets of white poster board, a white sheet, blanket or comforter. Black poster board works well for light colored items so it will ”pop” on the background. Stay away from any backgrounds with patterns or designs. “POP” is exactly what you want your item to do. You only want attention on your item and nothing else.

    2) A photo editing program. One probably came with your computer or digital camera. I recommend both Jasc Paint Shop Pro & Adobe Photoshop as excellent photo editing programs. Jasc allows you to soften the edges of your photos giving them an even more airy look, and can be picked up used on Ebay for about $35.00. Photo editing programs are ESSENTIAL, in fact, the MOST IMPORTANT part of PICTURES! It is really hard to attain the perfect picture just with your digital camera. It rarely happens. Editors allow you to manipulate the lighting, shadows, correct blurriness, soften edges and MUCH, MUCH MORE! At www.adobe.com you can try out Photoshop for 30 days free. You can try out Jasc Paint Shop Pro for 30 days also at www.jasc.com

    Remember to browse the programs on your computer you never know what you might already have that can be beneficial for you. An option available on many computers is Microsoft Picture Manager. The program is part of Microsoft Office products.  You may be able to access the program directly by following these steps: Click on Start in the lower corner of your screen, then move to My Programs, locate Microsoft Office folder, move your mouse over to Microsoft Office Picture Manager and click on it.  Picture Manager is a great tool once you have a chance to browse around.  You can resize your photos so your listing will load quicker, you can crop your pictures.  I encourage you to spend a few hours practicing, before your next listing to get a feel for the program.  You will see that you can use it for so many options.  Check out your computer to see if you have Microsoft Picture Manager and let me know how you like it!

    3) Lighting is another vital key. Natural light really is best. It can either be from outside or from natural light bulbs that you can buy at a hardware store. You definitely don’t want to stick your items out underneath the sun, as it will create a large shadow around the clothing. Take your pictures in the early morning or early evening beside a window that draws a good source of lighting. This helps avoid shadows.

    4) Detail! People want to see detail in the photos. Take a body shot of the item and then a close-up or two of the detail. You want potential bidders to feel like they can reach out and touch the item. Obviously people can’t touch the item, so you want them to be able to visualize it as much as possible. You want to capture the detail, coloring & texture as accurately as possible.

    IMPORTANT – NEVER take pictures with your items lying on the bare carpet/floor. Try to use the four ideas listed above and see your picture taking skills at work.

    Soon you will see an increase in traffic to your eBay Store with your new uplifting pictures.  Through experience, you will become an EXPERT in picture taking.

    sell selling ebay
    sell selling ebay

    sell selling ebay sell selling ebay sell selling ebay sell selling ebay sell selling ebay

    sell selling ebay

    Next Page »

    SEO Powered by Platinum SEO from Techblissonline