Standing out with eBay’s Best Match Results

Best Match has been around for a while now. There are a number of ways to stand out and boost your rankings to appear higher in eBay search results – raising the bar for more successful sales.

From eBay:
http://pages.ebay.com/help/sell/searchstanding.html

Best Match is the standard sort order for search results. It evaluates items and sellers based on a number of factors that are important to buyers, including how well the item matches what the buyer’s looking for, its price and shipping cost, and the seller’s track record. If you’re a seller, there are important things you can do to bring your listings closer to the top of the search results.

You’ve probably mastered a few of the key steps that eBay suggests, such as:

� Write an effective item title
� Select relevant categories
� Add as many item specifics as possible

This last step may be something we’ve all skipped. Ultimately –  it really shouldn’t be left out:

� Use product details from eBay’s Catalog: http://pages.ebay.com/help/sell/prefilled-information.html�

If the item you’re listing is associated with a product in our catalog, you’ll be prompted to search for the product using a unique identifier-such as an ISBN for a book, a manufacturer’s part number for an MP3 player, or a keyword such as a brand or product name. If your item matches a product in our catalog, you’ll be offered product details and a stock photo for your listing. Be sure to select the product that accurately describes your item.

While this is only one piece of standing out in eBay’s search results, it’s crucial to nail down these beginning steps in each and every listing. Be sure to read up on how to improve your search standing. This will in turn boost your Detailed Seller Rating to ensure that you stay on top of the results!